What you need — from company setup and store access to DDEX delivery, royalties and support — and how to launch faster with a white-label distribution dashboard.
By the Plans Global Solutions engineering teamReviewed by Plans Global LLC (USA)Updated 10 November 2026
White-label music distribution dashboardYour brand, domain and colours on a complete distribution platform.
1. Choose your business model
Decide who you serve — independent artists, labels, regional or devotional catalogues, or other distributors — and how you charge: a yearly fee, a revenue share, or both. Your model decides your pricing plans, contracts and the features your dashboard needs.
2. Set up the company and contracts
Register a company, open business bank accounts that can receive international store payments, and prepare a distribution agreement for your clients covering rights, territories, revenue share, payment timing and takedowns.
3. Get access to stores
Stores either work with you directly — usually after reviewing your catalogue size, quality and technical ability — or you reach them through a larger distributor or aggregator. Many new companies start through a partner and add direct deals as they grow.
4. Build a clean catalogue and metadata
Every release needs accurate titles, artists, contributors, ISRC and UPC codes, artwork at the required size, audio in lossless format, genres, languages, territories and rights. A music CMS keeps this consistent and validated.
5. Deliver with DDEX and APIs
Stores receive releases as DDEX ERN messages (ERN 3.8.2 or 4.x) over SFTP, S3, Aspera or a web-service API, and send back acknowledgements. A DDEX delivery system automates this and tracks every store.
6. Account for royalties
Stores send sales and streaming reports, often as DDEX DSR files. A royalty engine matches every line to a recording by ISRC, applies each client's split and produces statements and payouts.
7. Give clients a dashboard
Clients expect to upload releases, see delivery status, read statements and request payouts themselves. This is the product your customers judge you by.
8. Build it or use a white-label platform
Building catalogue, delivery, royalty and client software from scratch takes a large team and many months. A white-label music distribution dashboard provides all of it under your brand, so you can launch in weeks and focus on clients.
At a glance
Launch checklist
Area
What you need
How Plans Global helps
Company
Entity, bank, agreements
Guidance on structure and workflows
Store access
Direct deals or a partner
Delivery to 35 platforms
Catalogue
Validated metadata & codes
Music CMS
Delivery
DDEX ERN + APIs
DDEX & API delivery system
Royalties
Reports, splits, payouts
Royalty Engine
Client product
Branded dashboard
White-label dashboard
Marketing
Social media & promotion
Automatic social media management
Questions & answers
FAQ
What do I need to start a music distribution company?
A registered company, client agreements, access to stores directly or through a partner, a catalogue system, DDEX delivery, royalty accounting and a client dashboard.
Can I start a music distribution company without building software?
Yes. A white-label music distribution dashboard provides catalogue management, DDEX and API delivery, royalties and a client portal under your own brand.
How do music distributors deliver to Spotify and Apple Music?
They send each release as a DDEX ERN message with audio and artwork, usually by SFTP batch delivery, and receive an acknowledgement from the store.
How do music distributors make money?
Through yearly fees, per-release fees, a percentage of royalties, or a mix, plus services such as promotion and YouTube Content ID.
How long does it take to launch?
With a white-label platform, the technology side can be ready in weeks; store agreements and client onboarding then set the pace.
A product demo, a DDEX integration, a white-label platform, a CRM, a website, an app or an automation — share a few lines and we reply within one business day, in English or Hindi.